words create customers

Jane Thomson-Copywriter

Copywriting Sample:
What's in Your Water?

I had a lot of fun with this one.  I put my personal passion (and a whole lot of paranoia) into it too.

At the time, I had just moved back home to my city, which uses fluoride in the water.  These days, I’m a lot more relaxed about such things, but I was sure at the time that my city was trying to poison me!

I did a ton of research and found a product online that looked like the perfect solution.

I never did buy the filter.  It was too much for my blood, considering I had just moved across the country for the second time in so many years.

I did, however, write a whole spec promotion around it.  For privacy (never did approach the company about running the promo), I’m calling it the “XXX” filter.

Why Your Tap Water Smells Like Rotten Eggs

And Other Foul Facts You Need to Know

 

What might threaten your family’s health? Could you just ride it out with a cheap pitcher filter? Urgent information for homeowners using American or Canadian tap water…

 

18__ communities in Northern Canada have had boil water alerts in 2015 alone. This is a major, first-world nation with supposedly the cleanest water in the world.

 

Dear Homeowner,

 

Think your tap water is safe? You live in North America, so you can be assured your city officials are doing a top-notch job of purifying your drinking water, right?

 

Don’t count on it.

 

A study by the NRDC’s “What’s on Tap” showed corrosion, pollution, and deteriorating plumbing delivers sub-par water more often than not. And big, modern cities are the worst offenders.

 

Here is one all too familiar situation…

 

It happens all the time… 

 

You turn on the tap for a drink of water, and wham! 

 The stench hits you hard.

 

For a moment, you think one of the kids let off a stink bomb as a prank.  

 

Then you realize it’s coming from the cup you were just about to drink out of.  

 

Disgusting, isn’t it? What is going on?

 

That famous rotten egg smell happens so often it’s earned a nickname. “Stink Water.” It’s caused by a compound called hydrogen sulfate building up in the pipes. 

 

Should you worry?

 

In this case… there’s not too much danger.  

 

High levels of hydrogen sulfate can be toxic. But by that point, it’s so rancid you’d never drink it. A cheap countertop filter helps get rid of the smell and improves the taste.

 

But you can’t breathe a sigh of relief just yet.

 

The fact is even modern, wealthy cities can have serious problems that pose health risks.

 

Water delivery systems are old and hopelessly outdated. Much of the technology hasn’t been upgraded since before the first World War.  

 

They simply can’t handle modern-day contaminants like pesticides, industrial chemicals, and corrosion.

 

Subsequent testing reveals that these toxins, even arsenic, show up repeatedly in the tap water.

 

Should you get your water tested?

 

Homes built more than 30 years ago are most likely to contain lead due to corroded plumbing. If that’s the case, you should have your water tested. At any rate, you can help avoid lead by using only the cold water tap for drinking and cooking and let the water run for a few seconds before filling your container.

 

Arsenic found in 22 million American homes!

 

Scientists say there is NO safe amount of arsenic for human consumption. And yet, the scathing NRDC report reveals that at least 22 American homes have arsenic in their tap water.

 

Testing for contaminants is easy. For a couple bucks, you can buy a testing kit at your local hardware store or even on Amazon. At least you will know the condition of your water.

 

The fluoride debate rages on

 

Fluoride has been banned from drinking water in many countries across the world, most recently in Israel and almost all of Europe.  

 

Fluoride may be good for your teeth – but only as a topical application. You’re not supposed to ingest it! Check the label on your toothpaste. It warns you NOT to swallow it. Every year, poison control centers receives 30,000 calls about fluoride poisoning.  

 

Several studies have linked fluoride to devastating long-term effects and can even lower I.Q. in children…

 

And yet, it’s added to our drinking water – with zero control over the dosage you receive. A one-year-old toddler gets the same dose as a 6’4″, 200-pound man. It doesn’t make any sense whatsoever.

 

How to get rid of toxins once and for all

 

Installing a reverse osmosis system in your home can do the trick. But it’s outrageously expensive. And it wastes an awful lot of water. For every __ of pure water produced, you lose __.

 

Imagine what it does to your water bill.

 

A countertop filter improves the taste of your water. It removes the sediment and some of the chlorine. But it doesn’t remove chemicals and won’t make your water safer to drink. 

 

 And be careful! Some filters actually add fluoride to your water. Check the label!

 

Take matters into your own hands:

 

More and more people are taking a stand to protect their families and improve their water.

 

Quite possibly, the best, easiest, and most affordable way to do it is by using a “XXX” water purifier.

 

It does a lot more than filter the water, so it tastes better. It purifies the water to a level that surpasses demanding EPA standards.

 

Removes 99.9% of all contaminants

 

There is nothing else like it. In fact, one independent label, the “XXX,” eliminated 100% of arsenic and was the only purifier to do so. It also got rid of ___-

 

How is that for peace of mind?

 

If you wanted to, you could go outside, scoop up some rainwater out of a ditch, and your “XXX” would deliver clear, sparkling water that’s cleaner than what comes out of your tap.

 

That’s why outdoor enthusiasts and even end-of-the-world preppers love it. 

 

As long as you have access to a water source, you can rest assured it will be clean and safe to drink.

 

Does NOT remove beneficial minerals

 

The biggest case against filtering is that you’re removing beneficial minerals like calcium, magnesium – not just contaminants – from your water.

 

Most systems use a filtering process that removes particles simply based on size. Contaminants go, but so does everything else.

 

Not so with the “XXX.”

 

The revolutionary four-filter system has been carefully designed to detect toxic particles and remove them without stripping your water of the nourishing minerals your body needs.

 

Easy to Install. Easy to Use

 

No need to crawl on your hands and knees trying to figure out how to install the “XXX.” It sits right on your countertop. Just insert the four filters and fill the top chamber with tap water. Within minutes you’ll have purified water that’s unlike anything you’ve ever tasted.

 

The longest-lasting filter you can get

 

The filter system is so advanced it plows through three thousand gallons before you have to replace it. That gives you a whole year’s worth of top-quality, safe water for cooking and drinking in the most affordable way possible.

 

Compare that with cheap pitchers where you have to change the filter every month or two – otherwise, who knows what creeps back into your water. That gets expensive really fast!

 

Cleaner, safer water starting right now

 

Why don’t you try the “XXX” for yourself for a week or two? You’ll never want to go back to what the rest of the world drinks ever again.

 

Pretty soon, you’ll enjoy a whole slew of benefits that come with drinking more water. (A few happy customers report that they’ve stopped drinking soda because their water tastes so good – and dropped inches from their waistline because of it).

 

Increase your water intake – just a little bit, and soon your skin looks better, fuller, and younger because every cell is nourished and hydrated.

 

You have more energy because your circulation improves – with no crash like there is with coffee.

 

Aches and pains in your body decrease or vanish altogether as toxins are flushed from your system, and your joints become lubricated and cushioned.

 

A limited time offer, with an unconditional 100% money-back guarantee – 

and a FREE gift to boot

 

Take a free, no-risk 30 day trial of the “XXX” today. Zip over to www.thiswebsite.com and find out what clean, safe water is supposed to taste like.  

 

It doesn’t taste like bleach!

 

Then make yourself a coffee. Notice how much more flavor it has and how much more aroma.  

 

I guarantee that once you discover how much better your water tastes with “XXX,” you’ll never want to go back to drinking what the rest of the world settles for.

 

  • ● And don’t forget, it’s super easy to install and even easier to use.  
  • ● You’ll save a tonne of money because you only need to change the filter once a year.  
  • ● And you’ll have peace of mind knowing that while the “XXX” removes at least 99% of toxic chemicals, viruses, and bacteria, none of the healthy minerals get filtered out!

 

No other purifier can do this, not even reverse osmosis systems that can cost a thousand dollars or more to install.

 

If you decide to keep your “XXX,” $249 will be charged to your credit card.  

 

But that will not happen until you’ve tried it for yourself and are convinced that your family is safer with the pure drinking and cooking water that it provides.

 

FREE Gift just for Trying “XXX.” 

 

  • Register for your free trial by May 31. You’ll also get a valuable, eye-opening report called “Seven Kitchen Cupboard Remedies,” where you’ll discover how to fend off many illnesses just using inexpensive herbs and spices you already have, including:

 

  • How to combat the common cold using an ingredient easily found in your supermarket. Works better than over-the-counter remedies.

 

  • Got an embarrassing wart? Common medicines run $30 or more, and often don’t work. This remedy will cost you less than $1, and the wart falls off in two days.

 

  • Cold sores begone! Remember how you used to cringe when you felt that burning sensation letting you know a painful, unsightly cold sore was about to rear its ugly head? Now you get the last laugh.

 

  • “Seven Kitchen Cupboard Remedies” shows you how to get rid of the most common ailments safely, naturally, and more effectively than most prescription drugs.

 

  • And it’s yours for keeps, absolutely free, even if you decide that “XXX” isn’t for you.

 

 

To Your Great Health!

 

 

“Spokesperson”

 

 

P.S. I should also mention that you get your first filter-free with your purchase. It’s guaranteed to purify 3000 GALLONS of water, so it will last at least a year. If it doesn’t, just call us at 1-800-xxx-xxxx or email us service@thiswebsite.com, and I’ll make sure you get a new one at no charge.